Why Brochure Printing?
A brochure (commonly also referred to as a catalogue) is a type of booklet, or literary advertisement that describes a firm, a facility or a service. Brochures may also advertise locations, events, hotels, products, etc. They are usually filled with photos, are concise in language, and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service.
There is a peculiar comfort in a brochure. It’s easy to feel that you’ve taken care of marketing. Or most of it, at least. Custom brochures are an extremely versatile and adaptable product that can promote your business in many exciting ways. While some customers are doing more and more of their business via the Internet, they still enjoy the personal sense of connection and reassurance they get from receiving printed materials. Brochure printing is a great way to give potential customers all the relevant information they need, while providing tangible materials to endorse your online presence. Regardless of how you organize them, custom brochures are crucial marketing tools as they don’t have the time and size limitations of other forms of advertising.
Types of Brochures:
- Single Fold Brochures
- Tri-Fold Brochures
- Double Parallel Fold Brochures
- Accordion Fold Brochures
- French Fold Brochures
- Roll Fold Brochures
- Gate Fold Brochures
- Double Gate Fold Brochures
In conjunction with other marketing tools, brochures are tangible, with staying power. They give dimension and weight to anything you say about your firm and capabilities. Brochures can demonstrate a firm’s most valuable asset — its intellectual capital.
Amateurism will say things about your firm that are unflattering and counterproductive. Therefore brochures should be professionally designed, written and produced. If appearance is not the primary factor, desktop publishing may be sufficient. But a brochure that is going to rest in the hands of CEOs of prospective clients should not be home produced.
The quality of the paper used for brochure printing is essential. By using good quality, sturdy paper, it instantly enhances the image portrayed through the brochure, giving your products or services the attention it deserves.
